Our Story

A journey of change and a powerful impact

The story of Organic Mandya is made up of one person’s inspiration and collective transformation. It is a farmer’s Journal to Organic Farming!

The beginning of an idea

Madhu Chandan, founder of Organic Mandya ran his own software company and was living in California. He used to frequently come to Bangalore where his company’s R&D center was located. While in Bangalore he noticed that so many workers were from his hometown Mandya. What started to bother him was that these people were all sons and daughters of farmers. His visits to Mandya, unfolded a disturbing trend of youth migrating to cities, reducing life expectancy and increasing farmer suicides.

He had a different dream about his native place. It got him into thinking – He was born in that particular district for a reason. His place has given a lot of things to him and now it was his turn to give back to society. He convinced his family and moved from the US back to Mandya.

The beginning of a transformation

Madhu made some rather disturbing observations about the farming practices and how it impacted the society. Chemical-based farming had robbed the farmer of his natural competence, and the consumer of healthy produce. It was time to change the farming practices. The farmer had to get his due. He had to be self-sustainable and reap the benefits of the natural way of farming. Thus Organic Mandya was born!

“Good actions give strength to ourselves and inspire good actions in others.”
- Samuel Smiles

The beginning of a movement

The year was 2014. Madhu started talking to a few farmers and explained to them that organic farming uses natural means such as fertilizers obtained from cows, pest repellants made out of locally available resources and techniques such as crop rotation, companion planting and biological pest control. He assured them that this would bring remarkable changes to their health and wealth. This had a huge influence on Madhu’s audience. As young saplings of success showed its way to the pioneers, more and more farmers joined this group, which led to the formation of Mandya Organic Farmers Co-operative Society.

"Really, the only thing that makes sense is to strive for greater collective enlightenment."
-Elon Musk

The beginning of health and prosperity

Organic Mandya was formed as the marketing wing to support Mandya Organic Farmers Co-operative Society. Organic Mandya Initiative is not just a movement. It has become a way of life for many farmers of Mandya. And the followers of alternative farming are delightfully increasing!

We have two simple goals-

  • Create healthy wealthy farmers, who will create healthy wealthy consumers
  • Make Mandya a chemical-free district by the year 2020

What we have, we share!

The Organic Mandya Initiative is successful and replicable. Talk to us if you want to implement this model in your community.

The beginning of powerful impact

During this journey of organic farming, the farming methods of Subash Palekar’s Zero Budget Natural Farming and Dr. Khader’s Forest Agriculture have guided us. We re-discovered our connect with Nature and realized that it has a lot to give, in terms of natural fertilizers like dung, neem, garlic, sour buttermilk and much more. The success of widely restoring the natural farming techniques can be attributed to our outreach programmes

  • Create awareness through programs and street plays
  • Train farmers every Monday on the Farm
  • Organize groups amongst farmers in each village
  • Conduct advanced crop-wise training programs for farmers who have started on Organic Farming
  • Field Officers are in touch with farmers to help them with all their challenges and help them be successful
  • Open up markets for self-consumption and locally, in the villages