55% Dark Chocolate with Cranberry (40g)
₹ 165.00
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FAQ
Why is this 55% and not 70%?
Because of the cranberry. Cranberry is properly SOUR - not tart like a raisin, genuinely acidic. And SOUR AND BITTER ARE ALLIES, not opposites: put this fruit against a 70% bar and the acid and the bitterness reinforce each other until the fruit stops reading as fruit. At 55% there is enough sweetness to meet the acid halfway, so the cranberry lands as brightness rather than attack. It is a taste decision, not a cheaper one.
Is 55% actually dark chocolate?
Yes, comfortably. Milk chocolate generally runs 25-35%. At 55% you are well past the point where a bar tastes of milk and sugar - it is the accessible end of dark rather than the edge of milk.
Where do the cranberries come from?
Not India, and they never could. Cranberries need acid bogs and a cold winter, so they come from the United States, Canada or Chile - as they do for every cranberry product on every Indian shelf. THE COCOA IS A DIFFERENT STORY [VERIFY AND TELL IT]. We would rather be straight about which ingredient is ours than let the word "farm" do work it cannot do.
What does bean-to-bar mean?
We start with beans - roasting, grinding, conching, tempering. Most chocolate described as artisanal in India is COUVERTURE: industrial chocolate bought in as buttons, melted, mixed with something and set in a new mould. That is an honest business and it is not making chocolate.
Should I keep it in the fridge?
Preferably not. Fridges are humid, and moisture on chocolate causes sugar bloom, the grey dusty film - and cold blunts the flavour. Cool, dry, dark, around 18-22C. If you must in a Bangalore summer, let it come back to room temperature BEFORE unwrapping it, or condensation forms on the surface.
How does it compare to your other bars?
The 55% with almonds is the same chocolate with a nut instead of a fruit - richer, rounder, no acid. The 41% mylk with hazelnut is vegan, made with oat milk, and much gentler. This is the one to reach for if you want something sharp.