Harvesting Fresh Organic Vegetables at Organic Mandya: From Farm to Store

Introduction

At Organic Mandya, we believe in connecting farmers, produce, and consumers through a transparent and profitable supply chain. This week, our team harvested fresh tomatoes and okra, ensuring they reach our stores at the peak of freshness. By combining hands-on farming, careful supervision, and direct sales, we create a system that benefits both farmers and customers.

“Every vegetable we grow is nurtured under our supervision to guarantee quality. This way, the market rate reflects the effort and care we put into farming,” explains Mr. Madhuchandan.

Harvesting and Selling: How It Works

1. Local Sales vs. Organic Mandya Stores
    Last week, all the produce was sold locally. This week, the harvested tomatoes and okra are being sent to Organic Mandya stores for wider customer access.
   

2. Market Rate Pricing
    Farmers are paid the market rate, which may include 20–30% extra depending on the day’s market trends. This ensures fair compensation for their hard work.
   

3. Supervised Farming
   Produce brought to Organic Mandya stores must be grown under our supervision. This guarantees that all vegetables are healthy, certified, and meet organic standards.
   

4. Distribution to Stores
   The harvested vegetables are collected at noon and distributed to Malleshwaram and Basandi stores. Customers can buy fresh produce in the evening.
   

5. Supporting Sustainable Farming
   By linking farmers directly to stores, we ensure profitability, traceability, and freshness. Farmers feel rewarded for their hard work, and consumers enjoy organic, high-quality vegetables.
   
   

Benefits of Selling Through Organic Mandya

• Fair Pricing: Farmers get a guaranteed market rate for their produce.
  

• Certified Organic: All produce meets supervised organic standards.
  

• Freshness Guaranteed: Vegetables are harvested and delivered the same day.
  

• Market Transparency: Rates are based on daily market trends, not guesswork.
  

• Direct Farmer-Consumer Link: Builds trust and supports the local agricultural economy.
  

“Our goal is simple: support farmers, provide fresh organic produce, and create a sustainable ecosystem where everyone benefits,” says Mr. Madhuchandan.

Final Thoughts

Harvesting is not just about picking vegetables-it’s about ensuring quality, maximizing yield, and maintaining trust. Organic Mandya’s model bridges the gap between farmers and consumers, offering a transparent and profitable pathway for organic farming.

By supervising the growth of produce and providing direct market access, we encourage more farmers to embrace organic practices while ensuring customers get the freshest, healthiest vegetables.