A2 Masala Buttermilk (Majjige) Fresh & Spiced

When to drink it

AFTER a meal, which is the Typical slot and the sensible one

With rice, especially the last mouthful, which is what majjige anna is

With biryani, pulao, or anything fried

Against chilli. Salted buttermilk does more for a burning mouth than water does

Mid-afternoon in summer, cold, in one go

After being outside in Bengaluru in April

How to serve it

COLD. This is not optional

Shake or stir before pouring. It separates, which is what a drink with no stabilisers does

Do not sweeten it. This is the savoury side of the dairy aisle

A note on cooking

This is MASALA buttermilk: spiced and salted, made as a DRINK

Karnataka's majjige huli, Tamil mor kuzhambu, Kerala's moru curry and North Indian kadhi all want PLAIN buttermilk or thinned curd, so you can season them yourself. Pre-salted, pre-spiced buttermilk will fight your recipe

And whatever you cook with buttermilk, keep the heat low. It splits if you boil it hard

Storage

Refrigerated, always, and it is a fresh product rather than a pantry one.

Probiotic question: a short life means live cultures, a long one means they were heat-treated]

Separation is normal. Shake it

This spiced chaas drink combines with mindful sourcing. Here are a few reasons it stands out:

1. Made using A2 cow milk curd
2. Refreshing drink for daily meals
3. Lightly seasoned with spices for balanced flavour
4. Convenient on-the-go beverage
5. Suitable for lunch, dinner, or mid-day refreshment
6. Produced by Organic Mandya with a focus on quality ingredients

It starts with the cows, and ours are Hallikar: an indigenous Karnataka breed, the state's own draught cattle, grazed near our farms. Their milk is A2, which is a fact about the beta-casein protein they produce, and it is a fact about provenance rather than a medicine. We say the same on our milk page and we will keep saying it.

That milk is set into curd. Curd is milk that bacteria have worked on: they eat the lactose, they make lactic acid, and the acid is what thickens and sours it. That fermentation is doing real work, and it is the reason buttermilk sits easier than milk for a lot of people.

If this buttermilk is the liquid drawn off when we churn butter for our bilona ghee, describe that churn here, step by step, and photograph it. It is a true, unfakeable, vertically-integrated claim that runs from a Hallikar cow to a pot to this bottle, and no national dairy brand can follow it. If it is instead curd thinned with water and spiced, say that plainly here instead. Either is a good product. Only one of them is worth this paragraph, and pretending would cost more than it earns.]

Then the masala goes in: cumin, ginger, green chilli, curry leaves. Then it is bottled cold and moved fast, because this is a fresh dairy product and there is nothing in it designed to make it last.